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Brand Identity
#Brief
The client required full branding for their newly created company. The company worked on a subscription model and delivered freshly cooked calorie-controlled meals direct to its customers multiple times each week. The client requested that the business have a modern fresh look with a consistent colour palette to be used throughout. The target client base was aged between 25 and 40, working with disposable cash, health conscious and led a busy lifestyle.
Suggestions were wanted for the company name and all the relevant research needed completing to ensure it was available and complied with all legal requirements. A domain name was also required to match the company name.
The client wanted a new logo and a set of icons created which were to be used extensively across all branded products, and a website done by ny website developer, to allow customers to sign up for subscriptions. Social media channels and post templates were required to allow the company to be seen in the local areas.
Whilst not being a traditional eat in restaurant, the company was to operate from a shop location based in the centre of a busy town, so a shop front design and window stickers were required to advertise the business.
Additionally, physical products required to be designed included leaflets, business cards, car wrapping, ink stamp, meal bags and headed paper.
Date:
Branding, Design,
Project name:
Tasty Box Meal
June, 2021
Category:
Logo Design
Leaflets
Design
Business card
Design
Shop front
Design
Colour
Palette
Car wrapping
Design
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