Brand Identity
#Brief
My business partner and I recently acquired a Bakery franchise, and fortunately, we have the freedom to establish our own branding.
The Artisan Bakery specializes in crafting bread and cakes with a rich tradition, so it's essential for us to maintain a traditional aesthetic. However, we also want to infuse a modern twist into our branding to reflect the quality and innovation of our products.
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Additionally, we've combined the bakery with a cafe to offer our customers a full experience.
The Bakery/Cafe needed a complete makeover. I designed a new shop banner and revamped the interior. Because assistance was required, and with my Interior Design Diploma, I was able to create a comprehensive plan and finalize the shop layout. In my design, I aimed to incorporate plenty of wood to impart a cosy and inviting atmosphere for our clients.
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A logo and consistent color palette were essential. These elements were to be utilized across various platforms, including the company website, which I designed, as well as in all other promotional materials such as leaflets, business cards, coffee loyalty cards, apron designs featuring the logo, name tags, rubber stamps, cups, bags, and stickers.
Additionally, I manipulated product photographs used in advertisements and on the website to ensure a uniform and appealing appearance for our products.
Project name:
Olawa Bakery Chester
March, 2021
Date:
Category:
Branding
Logo
Design
Display
Design
Color
Palette
Website
Design
Vouchers
Design
Apron
Design
Coffee and
takeaway
Design
Leaflet
Design
Loyality
cards
Design
Stamp
Design
App
Design
Advertising Design
